Catherine
Lebedeva
Expert in GR (Government Relations) and public relations
I help businesses to build a dialog with the government and achieve strategic goals
Key areas of activity
GR for pharmaceutical
companies
Promoting the interests
of the IT sector
Development of public
public policy strategies
Business Advisory
Contact me for consultation
GR consulting
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Monitoring and analyzing public policy and actions of authorities in the sectors of interest to the client
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Strategic mapping of relevant authorities
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Audit of the company's reputation in key groups of influence
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Development and implementation of GR-strategy
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Formation of opinion about the company's activities in the authorities through creation and coverage in the media and the Internet of information occasions
Business consulting
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Development of marketing strategies
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Preparation of full-fledged marketing
strategies focused on the development of the client's business as a whole,
assessment and planning of opportunities for the development of individual product
areas, calculation of prospects for promotion and business
expansion.
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Conducted on the basis of a detailed analysis
of the client's company, including assessment of financial and
operational indicators, evaluation of the market as a whole,
with the involvement of references to foreign experience in similar areas of
business.
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Management consulting
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Audit of business processes of the client's company as a
whole,
separate subdivisions of the company, separate areas of the company's
activities.
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Assessment of speed, quality and efficiency
of implementation of managerial decisions, preparation of proposals for
optimization of business processes.
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Business process regulation, including
development
of personnel regulations, standards, internal documentation of the client's
company.
Based on the results of preliminary assessments, a detailed description of business processes with recommendations for expanding, changing and supplementing the current organization of the client's company is provided.
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Analysis of external markets
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Preparation of reviews of prospective
markets,
development of strategic models of expansion into prospective
markets,
assessment of the potential of certain regions
from the point of view of the client company's business.
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Competitive analysis
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Qualitative analysis of the activities of the main
players
in the client's market, preparation of information maps on the main market
players, reconstruction of probable models of development of markets and
competitors'
companies, preparation of detailed business reports on individual
market players.
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Risk analysis
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Preparation of expert assessment of initiatives and decisions planned in the
client's
company from the point of view of economic
efficiency, company growth, and market development prospects in
general.
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Modeling of risk situations, planning
of possible options to counteract potential risks.
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Research and analytics
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Expertize of public image in target audiences
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Exclusive research of the company's image and reputation in the business and political elite
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Study of the decision-making process of buying a product/service
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Corporate customer satisfaction research
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Analyzing / analytical monitoring of the information field
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Work experience
Key skills
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Analyzing legislative
initiatives
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Development of GR-strategies
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Interaction with government agencies
and industry associations
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Reputation management
in the public field
Projects
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Pharmaceutical industry
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B2G promotion for pharmaceutical companies
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Lobbying for regulatory changes, simplification
of drug registration
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Launch of a product on the state order market, test strips for
diabetics
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Organization of a dialogue between manufacturers and
the Ministry of Health
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Organization and holding of thematic round
tables in the State Duma
and Federation Council of the Russian Federation
Examples
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Supporting the launch of a new drug on the market (coordination with FAS, Ministry of Industry and Trade)
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IT sector
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GR for technology companies
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Promotion of interests in the area of digital
regulation (taxes, data, cybersecurity)
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Supporting startups in obtaining state support
grants, accelerators
Examples
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Participation in the development of a draft law on the regulation of partnership business in the Russian Federation
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Assistance to an IT-company in obtaining SEZ resident status
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Assistance in obtaining state support in the form of subsidies and grants for IT companies
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In the Media
Articles
Articles, expert opinions, and media mentions of my work
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Interview: Ekaterina Lebedeva on management consulting
in IT: from PR to GR
Open
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• GR in the Era of AI: Communication Between IT Companies and the State
Open
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Professional Communities as a Tool for GR Promotion of a Business Product
Open
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AI Systems as a Tool for Strategic Decision-Making in Management
Open
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Grants and Connections: Why Businesses Need PR and GR for State Support
Open
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Pravda.ru - Ekaterina Lebedeva: For Many Companies, Friendship with the State is a Strategic Necessity
Open
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CEO World American Magazine. The Interview:
Mastering Corporate Reputation and Global Regulation:
Strategies for Business Success
Open
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Business FM
Open
Conferences
I participate in and organize international and national
conferences, creating platforms where business and government meet.
As a speaker and moderator, I focus on Government Relations, public
affairs strategies, and innovation support in IT and pharma.
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St. Petersburg International Economic Forum (SPIEF)
📅 Annually
🎤 Role: Participant and Panel Speaker
📌 Topics: GR strategies, government support for business, international cooperation. -
BRICS Forum
📅 Annually
🎤 Role: Moderator
📌 Focus: International business–government cooperation, global partnership opportunities, and innovative market development. -
Round Table at the Russian University of Cooperation
📅 2024
🎤 Role: Organizer and Moderator
📌 Participants: Entrepreneurs – members of the Moscow Entrepreneurs Association, representatives of the Chamber of Commerce and Industry of the Moscow Region, and the Ministry of Economic Development of the Moscow Region. -
Forum “GR and Innovations in the Pharmaceutical Sector”
📅 2023
🎤 Role: Speaker
📌 Presentation: “Government Communications as a Tool for Developing the Pharmaceutical Market.” -
International Conference “Digital Economy & Public Policy”
📅 2022
🎤 Role: Speaker
📌 Topic: “GR Strategies for IT Companies: Experience and Practical Cases.” -
Annual InFinTech Corporation Event
📅 2021–2024 (annually)
🎤 Role: Organizer
📌 Scale: Over 5,000 participants. Thanks to personal connections, the event featured the Business Ombudsman and international experts.
Competitions
I serve as a jury member of prestigious entrepreneurship
and business competitions. Evaluating projects and participants’
achievements confirms my expertise and recognition in the field of
Government Relations, Public Relations, and strategic communications.
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Best Business Awards 2024
📅 2024
🎤 Role: Jury Member
📌 An international competition recognizing companies and leaders for outstanding achievements in innovation, customer results, and social impact.
Open
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Entrepreneur of the Year 2024
📅 2024
🎤 Role: Jury Member
📌 A nationwide award covering more than 80% of the regions of Russia, with over 25 nominations ranging from import substitution to social initiatives.
Open
Awards
Awards
Cases&Faces Marketing Awards — Fort Lauderdale Edition
📅 2024
🏆 Award: Marketing Executive of the Year
📌 An international award in the field of marketing and communications.
Presented in Fort Lauderdale, USA, it recognized my contribution
to the development of effective GR and PR strategies that build
strong bridges between business and government.
🔗 https://casesandfaces.pro/
References and Testimonials
and Recommendations
Recommendation
letters
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Letter of Gratitude from the Russian Chamber of Commerce and Industry
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Letter of gratitude from the St. Petersburg International Economic Forum SPIEF 2024 for support and active participation in the forum
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Letter of Gratitude from the BRICS International Municipal Forum, VI Economic Congress 2024
Recommendations